Cycle glossary

Product terminology simply explained

Churn Rate

Churn Rate refers to the percentage of customers who cancel or stop using a product over a specific period of time. It's like when you're at a party and some people leave early. In product management, a high churn rate usually indicates that customers are not satisfied with the product or are finding better alternatives. It's important for product managers to track and analyze churn rate to understand customer behavior and make improvements to the product. By reducing churn rate, we can ensure more customers stick around and continue to support our product.

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