Cycle glossary

Product terminology simply explained


Cannibalization in product management refers to a scenario where the introduction of a new product or feature diminishes the demand or sales of an existing product. It's like when a new superhero movie comes out and people stop buying tickets for the previous superhero movie because they've already seen it. In software development, cannibalization can occur when adding new functionalities to a product reduces the usage or adoption of existing features. It's important for product managers to carefully assess the potential cannibalization effects and make strategic decisions to minimize any negative impact.

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