Cycle glossary

Product terminology simply explained

Buyer Persona

In product management, a buyer persona refers to a fictional representation of your ideal customer. It helps you understand your target audience better and make informed decisions about product development and marketing strategies. Think of it like creating a character in a story – you define their demographics, goals, interests, and pain points. By creating buyer personas, you can tailor your product messaging, features, and user experience to meet the specific needs and preferences of your target customers.

Subscribe for updates

Join tens of thousands of subscribers
Product insights, customer stories, and release notes straight to your inbox.
Thank you! Your subscription has been received!
Oops! Something went wrong while submitting the form.
No spam, ever.