Cycle glossary

Product terminology simply explained

Business Transformation

Business transformation is a term used in product management to describe the process of making significant changes to an organization's strategy, operations, or culture in order to achieve a new business model or improve its current one. It's like giving your company a complete makeover to adapt to new market trends or to stay competitive. Just like how people transform their appearance and lifestyle, businesses can transform their products, operations, and customer experiences to stay relevant and meet evolving customer needs. It's all about reinventing and evolving the way you do business.

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