Cycle glossary

The Business Model Canvas is a strategic tool used by product managers to visually map out and understand the key components that make up a company's business model. It helps identify and clarify the value proposition, customer segments, revenue streams, cost structure, and other important elements of a business. Think of it as a blueprint or roadmap that provides a holistic view of how a company creates, delivers, and captures value. By using the Business Model Canvas, product managers can analyze and optimize their business strategies to ensure long-term success.