Cycle glossary

Business Intelligence (BI) refers to the technologies and strategies used by companies to analyze data and gain insights into their business performance. It involves collecting and processing large amounts of data from various sources, such as sales, marketing, and customer feedback, and presenting it in a way that is easy to understand and use for decision-making.

Think of BI as a super-powered magnifying glass for your business. It helps you uncover hidden trends, patterns, and opportunities that can guide your product management decisions. With BI, you can track key metrics, identify areas for improvement, and make data-driven decisions to drive the success of your product.