Cycle glossary

Product terminology simply explained

Business Agility

Business agility refers to an organization's ability to adapt and respond quickly to changes in the marketplace. It's like being able to do a quick pivot in a game of dodgeball when the ball comes flying your way unexpectedly. In the context of product management, business agility means having the flexibility to adjust your product strategy, roadmap, and plans in response to customer feedback, market trends, or competitive landscape. It's about being nimble and constantly iterating on your product to stay ahead of the game.

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