Behavioral Segmentation

Behavioral Segmentation is a technique used in product management to group users based on their behavior and actions within a product. It involves analyzing how users interact with a product, such as their browsing patterns, purchasing habits, and engagement levels. By dividing users into distinct segments based on their behaviors, product managers can gain valuable insights into user preferences and tailor their product offerings accordingly. Think of it like organizing people into different groups based on their hobbies or interests, so you can provide them with targeted experiences that meet their specific needs.