Behavioral Product Management

Behavioral Product Management is the practice of using data and insights from user behavior to inform product decisions and drive product strategy. Imagine you're a chef creating a new dish. Instead of relying solely on your own taste buds, you observe how your customers respond to different flavors and ingredients. In the same way, Behavioral Product Management allows product managers to understand how users interact with their product, what features they find valuable, and what pain points they experience. This insight helps to develop products that meet user needs and drive engagement and satisfaction.