Cycle glossary

Product terminology simply explained

A/B Test

A/B Test is a method used in product management to compare two versions (A and B) of a webpage or feature to determine which one performs better. It's like trying on two different outfits to see which one looks better on you. By randomly dividing users into two groups and showing each group a different version, you can gather data on which version leads to higher engagement, conversion rates, or any other desired metric. The winning version can then be implemented to improve the overall user experience.

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