Cycle glossary

Product terminology simply explained

5 Ws And H

In product management, the 5 Ws and H is a technique used to gather information and understand the context of a problem or opportunity. It stands for Who, What, When, Where, Why, and How. By asking these questions, product managers can gain a comprehensive understanding of the problem they are trying to solve, the target audience, the timeline, the location or platform, the reasons behind the problem, and the approach to solving it. This technique helps in making informed decisions, prioritizing tasks, and creating a product roadmap.

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