Cycle glossary

Product terminology simply explained

2X2 Prioritization Matrix

The 2x2 prioritization matrix is a simple tool used in product management to prioritize ideas, features, or tasks based on their impact and difficulty. It consists of a grid divided into four quadrants, with the x-axis representing impact and the y-axis representing difficulty. The matrix helps product managers visualize and evaluate different options, allowing them to focus on high-impact, low-difficulty tasks first. For example, if a new feature has high impact and low difficulty, it should be prioritized over other options. This matrix helps teams make informed decisions about what to work on next.

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